May 6, 2014

How to promote your conference on Facebook

There we are, the next post of our serie about how to effectively promote your conference on the web. In the last post we explained the three main principles for an effective use of the web as a promotion for your event: understanding your niche and prioritize your efforts, have a promotion plan, understand that the event doesn’t end the day of the event but continues even after. Today we are going to understand how this three simple principles can be applied to the most popular social network ever, Facebook.

Everybody is on Facebook, that may be true, but are you sure your target will be? Are you sure it will be interested in your conference?


The distribution of Facebook users shows that high percents of people actively using Facebook are young individuals. This is not only valid in Europe or USA, but it’s a recurring pattern in every continent.
Also, looking at the Facebook usage distribution showed on Placebook it’s clear how this social network is widely adopted in some countries, but a lot less in others. There are multiple easily discoverable statistics about Facebook users, so I think it’s worth searching for them on Google before wasting time trying to promote an event to a target that doesn’t effectively exists. It’s not obvious at all.

Also I’d like to integrate this analysis with another point of view: for some people Facebook is the social network where they speak with friends, where they have fun, they just don’t want Facebook to be the home of something work-related. So if you are organizing a professional conference it may happens that you find your target, but it’s not in the right mindset to look for your event. It seems like I’m trying to discourage Facebook advertisement, but I just want to raise attention on considerations that may save a lot of time.

Now that you know if the people you’re trying to attract or inform are on Facebook, and what to do with them, what else can you do to practically stand out your event?
I suggest to create a Facebook event from your existing Facebook page, this will give you the ability to send invitations, set date and time which are immediately visibile on the page, appear on the event timeline of your users. But pay attention, sometimes people thinks they are subscribed to the event when they mark their participation on Facebook. If you require them to subscribe elsewhere, maybe because you want additional personal details or a payment, this could be a serious issue.

After creating the Facebook event page you’re at the beginning of your journey, it’s time to post event updates, new speakers, the program and service updates. I suggest planning a small amount of time per day on Facebook promotion, amount directly dependent on the size of your niche on Facebook and other channels you may use.

It’s better to spend 10 minutes per day than one hour today and the next hour one week later.

Facebook requires engagement, if people gets cold you’ll lose traction. Engage people with special content, make polls, ask questions, post previews of the event. These are all valid methods to entertain and get followers.
The day of the event be sure to post every update you can, pictures, relevant quotes, you have an exceptional chance to promote yourself, your work and the quality of the contents you are delivering.

And after the event, say thanks to your attendees and keep posting interesting things, like the video of the event or the slides from your speakers. People who went to the event will find this content useful, people who missed the event will regret the missing participation and maybe subscribe next year.

As you can see there is a lot to do, that’s why you should signup for Eventify!
Stop wasting time on the conference website and get more time for the event promotion, which is what you need to get more attendees on the road to a successful event.

The Eventify Staff

Image: Some rights reserved

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